The Expertise Positioning System

There are 25 questions here and they take about 10 minutes to answer properly. You finish with a positioning score out of 100, a positioning statement written in your own words, 3 headline options you can paste straight into LinkedIn, and a name for the method you already run without calling it one.

Answer as if you are talking to one person who already trusts you. Something specific and slightly awkward tends to work better than something polished and vague.